The 99% Percent and Making Ideas Happen

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“Genius is 1% inspiration and 99% perspiration.” – Thomas Edison

Making Ideas Happen is a book that I highly recommend to anyone who is in the creative industry. Ever since reading this book, I’ve become fascinated with process and how important it is to finish projects and push ideas forward. Creative talent is useless if you have poor execution. These skills aren’t specifically for work – they can be transfered to all aspects of your life, helping you become a well-rounded, successful individual. Continue reading →

Mental Escapism

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Lately I’ve been struggling with writing for my blog.

I find many distractions are causing me to slip into a mental escapism – not the good kind. While writing, I’ll suddenly remember that album I was going to download or that amazingly awesome site my friend told me about. Unaware of the passing time, it’s suddenly midnight and my energy has been frizzled to next to nothing. This type of mental escapism is what is distracting me from the task at hand, the task I know I should be working on instead. Continue reading →

Get to the Point

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As creative people, we sometimes get caught up in the technical aspect of our job – making us incapable of communicating to the average person. I have witnessed these problems in almost every creative environment I’ve been a part of, which proves to be prohibiting for both sides. Despite the importance of these skills, many designers continue to ignore that fact that our clients don’t think like us. Neither do our users. Articulating complex ideas and presenting them in a user-friendly way is what we do and if this information is deciphered incorrectly by clients, it can cause unnecessary frustration and confusion.
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Satisfying Your Visitors Informational Appetite

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Have you ever started reading an article, but didn’t have time to finish it and slowly lost interest? I know I am guilty of scanning through articles that seem highly interesting when I first open them, only to be disappointed by long paragraphs of never ending text or irrelevant information.

Writing good copy for your website could be the difference between intriguing your visitors with meaningful content (resulting in a sale or successful call to action) and potentially losing a customer.
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Grid-Intensive Layouts in Web Design

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Using grids in web design isn’t a new trend, but what designers are doing within these boundaries is pretty amazing. These designs break the mold of the traditional and adapt easily to different screen resolutions and mobile users. Grid intensive layouts on the web is something to keep an eye out for. I have a feeling we might see more of this style in the future.

grid layouts in web design grid intensive Continue reading →